I’m going to take a risk and understand that there are a number of you who are fans of good beer. If you’re like me, you probably said the words “I wonder if there are any good breweries near me”. Then again, you might quickly get the chance to forget about this notion just because you couldn’t imagine the idea of visiting a brewery at all.
How things have changed, my friend! Breweries today have changed in such a way that small players brew on a smaller scale and take great pride in bringing back the old stellar beer making methods. Moreover, these same breweries are realizing that to be concerned only with beer is to please only a smaller part of the population.
Breweries are now joint ventures with in-house restaurants and cinemas, a far cry from the large industrial facilities we tend to think of when we imagine a brewery.
The point is, however, that I still wish there was more to offer from these hip new breweries that set them apart a bit more. Of course, I know this makes me sound a little bit grateful, but as a consumer I want as many options as possible.
First of all, if I’m looking for a brewery that offers something extra, the first thing I need to do is define what “extra” means to me. This can be a bit tricky as I have to figure out what things I would like to get from a brewery. Do I want a few beers to choose from or do I want a sizeable list of options? Am I more interested in a “diving” type atmosphere or do I want to have a more formal setting? These questions seem pretty basic, but if you’re looking for the right brewery to visit, you need to dig deep.
Then I don’t know if you are, but when I have a nice cold beer, I like a little something to snack on. If breweries now make a point of attracting a wider audience with dining options, I need to know how important food is to me when I find the right brewery. Do I want beer nuts and pretzels? Am I open to fancy foods? Again, I would like to believe that I hope to spend an evening in town with my wife and children. I love them and they love me, but you can’t feed a family with bar snacks. Being able to have quality ingredients and fresh meals prepared on site is very important to me and maybe to you as well.
Come to think of it, when it comes to making a brewery visit a family affair, you really have to know what would appeal to those close to you. What do they like? What appeals to them? Is the atmosphere family-friendly with on-site activities aimed at young clients as well as parents? These are a little difficult questions, but they are necessary.
So, are there any breweries near me that offer something unique? Absolutely. But as with any consumer decision, I need to know what attracts me and my family to help me find that little “extra” that will make us feel at home.